{"id":14125,"date":"2024-06-05T14:51:23","date_gmt":"2024-06-05T11:51:23","guid":{"rendered":"https:\/\/liiveri.net\/?p=14125"},"modified":"2024-06-05T14:52:54","modified_gmt":"2024-06-05T11:52:54","slug":"huippuluento-kesakuussa","status":"publish","type":"post","link":"https:\/\/liiveri.net\/en\/uutiset\/huippuluento-kesakuussa\/","title":{"rendered":"Peak flight in June"},"content":{"rendered":"<p><strong>How can municipalities, villages and other communities create and maintain a positive public image and how should you react to social media attacks? Answers to these and many other communication challenges are available at a unique lecture held the week after Midsummer.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Professor <strong>Vilma Luoma-ahon<\/strong> in my opinion, we need to start thinking about public image through so-called unbreakable communication.<\/p>\n<p>- The principle of unfragility is that communication starts to be thought of according to the target. What information does the villager need? When does he want it? Expectations play a key role, because the internet is full of useless information. You can&#039;t control your image and your own reputation, but you can make a good reputation possible with the right kind of expectation management. Unbreakability does not mean perfection, but also enables mistakes to be made, because trust grows when mistakes are corrected.<\/p>\n<p>The online environment is often merciless when it comes to communication between villages and municipalities: individuals can easily attack, but defense is often difficult. In addition, the digital environment preserves, digs and remembers previous cases, and in the era of artificial intelligence, they may be modified to make them even more interesting. A sufficiently loud and visible critic starts to seem like the voice of the majority, even if the majority of the audience does not take a position one way or the other. In an online environment, experiences are transmitted, colored and spread quite easily, and sometimes surprising audiences also come along.<\/p>\n<p>- The trust of the villagers makes the organization sustainable, and therefore a new kind of listening and understanding of the digital environment is now needed.<\/p>\n<p>Vilma Luoma-aho is a professor of communication management and vice dean at the University of Jyv\u00e4skyl\u00e4 School of Economics, and an internationally popular speaker. Luoma-aho condenses the complex changes into an understandable form, and he has published several scientific and practical works related to stakeholders and intangible capital both in Finland and internationally. Vilma was the first Finn to receive an invitation to the Arthur W. Page Society of global top 500 brand communication directors, whose board she has been on since 2022. She is currently writing a textbook on digital communication for the international market, and she has just published an anthology in Finnish, &quot;Teko\u00e4l\u00e4k\u00e4s Viestint\u00e4&quot;, which is freely available online.<\/p>\n<p>- My research focuses on finding out how organizations such as villages and cities can succeed in their communication in digital environments. When there are many different needs and pressures, the importance of intangible factors \u2013 trust, reputation, social capital \u2013 increases: only the trust of individuals and groups in the organization enables it to function in the future.<\/p>\n<p>A free lecture open to all will be held at the new village hall in Alaj\u00e4rvi Luoma-aho on Tuesday, June 25. at 6 p.m. Remote participation is also possible. Pre-registration is requested by Midsummer at the address <a href=\"http:\/\/bit.ly\/vilma2024\" target=\"_blank\" rel=\"noopener\">bit.ly\/vilma2024<\/a> or by phone 0400 239 359.<\/p>\n<p>The evening is organized by the village of Luoma-aho in cooperation with the Future village 2.0 project of the South Ostrobothnia Leader groups.<\/p>","protected":false},"excerpt":{"rendered":"<p>How can municipalities, villages and other communities create and maintain a positive public image and how should you react to social media attacks? Answers to these and many other communication challenges are available at a unique lecture held the week after Midsummer.  According to Professor Vilma Luoma-aho, we need to start thinking about public image through so-called unbreakable communication. - The principle of unfragility is that communication starts to be thought about [...]<\/p>","protected":false},"author":8,"featured_media":14122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,30,11],"tags":[],"class_list":["post-14125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yhteisot","category-uutiset","category-kylat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Huippuluento kes\u00e4kuussa - Liiveri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liiveri.net\/en\/uutiset\/huippuluento-kesakuussa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huippuluento kes\u00e4kuussa - Liiveri\" \/>\n<meta property=\"og:description\" content=\"Miten kunnat, kyl\u00e4t ja muut yhteis\u00f6t voivat luoda ja yll\u00e4pit\u00e4\u00e4 positiivista julkisuuskuvaa ja kuinka somehy\u00f6kk\u00e4yksiin kannattaa suhtautua? N\u00e4ihin ja moniin muihin viestinn\u00e4n haasteisiin on tarjolla vastauksia juhannuksen j\u00e4lkeisell\u00e4 viikolla pidett\u00e4v\u00e4ss\u00e4 ainutlaatuisessa luentotilaisuudessa. &nbsp; Professori Vilma Luoma-ahon mielest\u00e4 julkisuuskuvaa pit\u00e4\u00e4 l\u00e4hte\u00e4 miettim\u00e4\u00e4n niin sanotun s\u00e4rkym\u00e4tt\u00f6m\u00e4n viestinn\u00e4n kautta. &#8211; S\u00e4rkym\u00e4tt\u00f6myyden periaate on se, ett\u00e4 viestint\u00e4\u00e4 aletaan mietti\u00e4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liiveri.net\/en\/uutiset\/huippuluento-kesakuussa\/\" \/>\n<meta property=\"og:site_name\" content=\"Liiveri\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeaderLiiveri\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T11:51:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T11:52:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liiveri.net\/wp-content\/uploads\/2024\/06\/luento-01-1024x582.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne Palohuhta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeaderLiiveri\" \/>\n<meta name=\"twitter:site\" content=\"@LeaderLiiveri\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne Palohuhta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/\"},\"author\":{\"name\":\"Anne Palohuhta\",\"@id\":\"https:\/\/liiveri.net\/#\/schema\/person\/695b3ac3ad86072b48f9d3dc46101495\"},\"headline\":\"Huippuluento kes\u00e4kuussa\",\"datePublished\":\"2024-06-05T11:51:23+00:00\",\"dateModified\":\"2024-06-05T11:52:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/\"},\"wordCount\":458,\"publisher\":{\"@id\":\"https:\/\/liiveri.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/liiveri.net\/wp-content\/uploads\/2024\/06\/luento-01.png\",\"articleSection\":[\"Yhteis\u00f6t\",\"Uutiset\",\"Kyl\u00e4t\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/\",\"url\":\"https:\/\/liiveri.net\/uutiset\/huippuluento-kesakuussa\/\",\"name\":\"Huippuluento kes\u00e4kuussa - 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