{"id":20815,"date":"2025-11-19T08:00:58","date_gmt":"2025-11-19T06:00:58","guid":{"rendered":"https:\/\/liiveri.net\/?p=20815"},"modified":"2025-11-19T08:06:03","modified_gmt":"2025-11-19T06:06:03","slug":"kun-kylakauppa-katoaa-ja-syntyy-uudestaan-itsepalvelumalli-tarjoaa-uuden-mahdollisuuden","status":"publish","type":"post","link":"https:\/\/liiveri.net\/en\/uutiset\/kun-kylakauppa-katoaa-ja-syntyy-uudestaan-itsepalvelumalli-tarjoaa-uuden-mahdollisuuden\/","title":{"rendered":"When the village store disappears and is reborn \u2013 the self-service model offers a new opportunity\u00a0"},"content":{"rendered":"

The decline of village shops has affected many rural communities, but new self-service solutions and community-driven projects bring hope for maintaining vitality. Risto Kortetj\u00e4rvi<\/strong> (Fiksukyl\u00e4kaupat Oy) is a full-time village retailer with several village stores operating on a self-service model.
\nKortetj\u00e4rvi says that his career has gone from being an automation engineer to a full-time village shopkeeper.<\/p>\n

\u201cWe moved to the country and there was no store there. We decided to set it up ourselves, and since we couldn't be on duty there, we made it a self-service store,\u201d he describes.<\/p>\n

The first shop was established in Vesanga, where trading had been lost for decades.<\/p>\n

\u2013 The village had adapted to life without a shop, but when a new one opened, people noticed its importance. In another town, Hankasalmi, the closing of the shop was a shock to the villagers, and the new shop was created through a popular movement, says Kortetj\u00e4rvi. In Hankasalmi, the shop was financed by the villagers' donations and funds.<\/p>\n

In self-service stores and vending machines, it is important that it works.<\/p>\n

\u2013 When there is a self-service store or vending machine, it has to work. If there is an image that it might work, it is easy to drive further to get that product. The functionality has to be impeccable. Kortetj\u00e4rvi states.<\/p>\n

Kortetj\u00e4rvi believes that the future of rural areas is still viable if basic services can be secured.<\/p>\n

\u2013 We have better conditions than ever to live in the countryside \u2013 remote working, mobility and technology are in good shape. We just need new models for organizing everyday services.<\/p>\n

Kortetj\u00e4rvi also sees artificial intelligence as an opportunity.<\/p>\n

\u2013 I've been thinking about whether, as soon as it's realistically possible, there could be an artificial intelligence salesperson in the store to guide the customer.<\/p>\n

 <\/p>\n

Want to hear more about how organizing local shops in villages works? How logistics or digital services work? Listen to the podcast episode in its entirety for free From Spotify<\/a> or From YouTube<\/a>!\u00a0<\/strong><\/em><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The decline of village shops has affected many rural communities, but new self-service solutions and community-based projects bring hope for maintaining vitality. Risto Kortetj\u00e4rvi (Fiksukyl\u00e4kaupat Oy) is a full-time village shopkeeper who owns several village shops operating on a self-service model. Kortetj\u00e4rvi says that his career has gone from being an automation engineer to being a full-time village shopkeeper. \u2013 We moved to the country, and there was no shop there. We decided to start it ourselves, and since we couldn\u2019t [\u2026]<\/p>","protected":false},"author":3,"featured_media":20816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,14,29,30,31,32,11],"tags":[],"class_list":["post-20815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yritykset","category-yhteisot","category-liiveri","category-uutiset","category-digitaalisuus","category-ymparisto","category-kylat"],"yoast_head":"\nKun kyl\u00e4kauppa katoaa ja syntyy uudestaan \u2013 itsepalvelumalli tarjoaa uuden mahdollisuuden\u00a0 - Liiveri<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liiveri.net\/en\/uutiset\/kun-kylakauppa-katoaa-ja-syntyy-uudestaan-itsepalvelumalli-tarjoaa-uuden-mahdollisuuden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kun kyl\u00e4kauppa katoaa ja syntyy uudestaan \u2013 itsepalvelumalli tarjoaa uuden mahdollisuuden\u00a0 - Liiveri\" \/>\n<meta property=\"og:description\" content=\"Kyl\u00e4kauppojen v\u00e4heneminen on koetellut monia maaseudun yhteis\u00f6j\u00e4, mutta uudet itsepalveluratkaisut ja yhteis\u00f6l\u00e4ht\u00f6iset hankkeet tuovat toivoa elinvoiman s\u00e4ilytt\u00e4miseen. 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