Liiveri is involved in organizing a study trip for social media influencers to villages in Southern Ostrobothnia, together with Suomen Kylät ry and many rural developers and companies in Southern Ostrobothnia.
Some influencers will visit the villages and rural businesses of Seinäjoki, Ilmajoki, Kurika and Kauhajoki on Wednesday 7 June. – Friday 9 June 2023. The visitors are the blogger Lähiömutsi ie Hanne Valtari, influential person Arttu Mustonen, photographer Ina Lähteenmaa, influential person Venla Anttila and an actor known from Secret Lives Ronja Alatalo. Among the influencers, Lähteenmaa has its roots in Ilmajoki and Valtari in Vähässäkyrö.
- We are excited, because this feat is being carried out for the first time. There are tough villagers who are curious to see the countryside. Through popular social media influencers, we introduce village activities and idyllic rural summer gems. We highlight local brands from Lakeuks. We burst social media bubbles and introduce young Finnish people to rural opportunities. South Ostrobothnia was chosen as the target area, which is known for its rooting kökkä culture and strong village development, states the executive director of Suomen Kylät ry Aleksi Koivisto.
The places to visit have been carefully selected together with the organizers. Places to visit in the Liiver area are the Jokipii Pellava factory, Jokipii village hall, Ilmajoki music festival, Perhekoti Toiska, Koskenkorvan Trahteeri, Old Market, Kaleva barn and Kitinoja village tour.
- It's great to have influencers visit the plains, and we proudly present the attractions and businesses found here. I hope that the visitors will also get an idea of the attitude of the southern Ostrobothnians through the sightseeing, says the provincial director of South Ostrobothnia Heli Seppelvirta.
The study trip to the country is organized by Suomen Kylät ry, the Federation of South Ostrobothnia, EU rural funding, Leader Suupohja, Leader Liiveri, Eteläpohjalaiset Kylät ry, Into Seinäjoki Oy, Ilmajoki municipality and the cities of Kurika and Kauhajoki.