• If the project has a social media account, present a short description of the project in proportion to the amount of support, which shows the project's goals, results and the EU's financial contribution. The information can be provided in the introductory text of the social media account or in the profile description.
• When the source of funding is indicated in the description of the social media account, it is sufficient, and there is no need to include the EU ID in every separate social media image or post.
• In paid social media advertising, the use of the "part-financed by the European Union" logo is mandatory.
• Social media allows you to reach large audiences, especially with paid marketing. Even a small amount of paid advertising increases visibility. 
• Hashtag (#) – the hashtag works as a search term. What words would you use to search for publications related to the topic online? E.g. #leader livery #Seinäjoki
• Tag other accounts (@) in posts - tagging others increases the visibility of your post. The tagged party can share your post on their own channel. We hope to tag Liiveri in publications @leaderliiveri.
• It's not always worth setting up your own account for a project, because gathering followers takes time. Consider whether you could communicate about the project on the implementing organization's account.

• You can reach a wide audience through the media.
• It's worth reporting on the project's achievements and measures, not the project itself.
• Also mention the financier in the interview.
• Choose the media according to the area your project concerns. The media in our region are, for example Ilkka-Pohjalainen, YLE Ostrobothnia, JP-Kunnallissanomat, Ilmajoki magazine, Pohjankrö and Unpaired.

The release should be prepared and distributed before a significant event, publication or significant phase of the project. Send the announcement to the media in time and at the same time you can invite the journalist to do the story.

Five tips for preparing a press release:

• Clear title and concise body text: The media release must contain an informative title that summarizes the news concisely. The body text should give the most important information about the project or event already in the first paragraph.
• Structure of knowledge: The bulletin should be organized so that the most important information is first and less relevant information follows. This makes it easier for suppliers to get the necessary information quickly.
• Clear language and style: Use simple and clear language, avoid overly complex expressions.
• Inclusion of relevant information: Make sure the bulletin has answers to basic questions such as who, what, where, when and why. In addition, the project's background, goals and possible achievements should be included.
• Contact: Don't forget to include contact information in the bulletin, where journalists can contact you for additional information or to arrange interviews. Contact information must be clearly displayed and include the name, phone number and email address of the responsible person.

• The event calendar of South Ostrobothnia should also be used for the project's events. It is a free online event calendar for both users and advertisers.
• The calendar offers a platform for the province's actors for information and marketing, as well as for the people of the province and tourists, a view of the province's abundant and versatile event offering in Finnish and English.
• In the calendar, event information is only entered in one place, but they can appear in several different calendars on different websites, such as municipal websites.
• You should enter basic information about the event into the calendar and direct users to their own channels to get additional information. If there are changes to the content of the event, there is no need to update the information separately in the calendar.
• Link to the calendar.

• If the project has a website, provide a short description, proportional to the amount of the support, that shows the project's goals, results and the EU's financial contribution.
• The project can use the Rural Network's project register as its website. The register has the advantage that the material created during the project remains in the register and can be used by others even after the end of the project. Read more in the previous section.